“The Checkout page is the place where you get paid”
Are you reaching here to get some ideas to customize your WooCommerce checkout page?
Then, you’re at the right place.
WooCommerce provides a simple checkout page to their customers by default. But, it contains only limited fields to display. There are no other options to add, edit, or modify the fields on the checkout page.
Customize your checkout pages to get high conversion rates. If you do it properly, then you’ll enjoy its benefits. The process is not complicated. You can do it either with a plugin or by custom codes.
We have developed a complete guide to help you find the best solution for customizing your Checkout page, taking into account your business needs.
For that, we used the Checkout Field Editor and Manager for WooCommerce plugin to show you how to add, edit, and modify the checkout fields flexibly as per your niches.
Let’s get started!
Table of Contents
Why Should We Customize the Checkout Page in WooCommerce?
In WooCommerce, checkout is the page where your visitors either buy a product or abandon your site before making anything. So, it was your responsibility to compromise them to make a purchase. Nearly 70-80% of the abandoned purchases are mainly due to improper checkout pages.
Sometimes, your checkout page looks slightly irrelevant to your product. The reason is, that the default WooCommerce checkout works fine, but it doesn’t provide all the fields you want (similar to your product) based on your niches. So, it indirectly affects your checkout page. Provide only related checkout fields by adding, editing, and modifying fields based on your product niches.
By properly optimizing your checkout pages, the user’s engaging time on your site increases and thus helps to make many long-term customers for your site. So, make sure that you serve a well-optimized and beautifully designed page that brings more conversion to your site.
How to Customize Your WooCommerce Checkout Page?
All you have to do is, install the checkout field editor and manager for the WooCommerce plugin. It will do the remaining. There is another way to customize the checkout page, which is custom coding.
But most of us don’t know the entire codes to access. That’s also a tricky process to handle. So, I’m simply leading you to customize your checkout page with the help of a plugin.
Checkout Field Editor and Manager for WooCommerce Plugin
The plugin provides easy customization of your checkout page and 17 custom field types. With this, you can add, edit, remove and modify both the custom and default checkout fields on the billing, shipping, order, and custom sections of your WooCommerce platform. It helps to capture some additional information from your customers during the checkout process.
The free version serves some custom fields and customizable options that feel enough for some users. If you want to explore all the features, then go with the pro.
After installing and activating the plugin, the below page was shown on your WordPress site.
Custom Checkout Fields
WooCommerce checkout field editor and manager provides the following custom field types: Text, Email, Telephone, State, Country, Color Picker, Date Picker, Time Picker, DateTime Picker, Number, TextArea, Select, Checkbox, Radio Buttons, Paragraph, Header, and File Upload.
Uses of the Plugin
Let’s say you want to know the exact date and time of the delivery of your product, then you just provide the date time picker field on your checkout form and make it required. Thus, your customers will automatically fill that option. Like that, you can add several fields to acquire some more information from your customers during their checkout.
Automatic field validation and easy section positioning help to work effortlessly. You can work flawlessly due to its lightweight and user-friendly interface. The free version provides a lot of customization and custom fields. If you want to explore all of it, then move with the pro!
Checkout Page Customization
I had clearly explained the process of adding, removing, and editing the checkout fields and also added the respective screenshots to understand easily. Let’s take a look at them.
How to Add Custom Fields to WooCommerce Checkout?
Select which field you want to display on the checkout form. Then, simply drag and drop that particular field from the custom checkout fields list on the right side of the editor page. Place the custom field on the suitable position or order you want.
How to Remove a Field from WooCommerce Checkout?
Some field types are present by default on that page, you could remove whatever fields you don’t want (not necessary for your product). Hover the mouse over the top-right corner of that particular field type and click on the “Remove Element” option.
How to Edit Fields in WooCommerce Checkout?
Edit a particular checkout field by just clicking the “Edit” option nearby the remove option. On that page, you can put the help text, placeholder, value, type, maximum length, and row type related to your product. If that custom field was to be filled compulsorily, then make sure that you’ve checked the required box.
Finally, save all the changes that you’ve made by clicking the “Save Changes” button on the top-right area. Additionally, all the default WooCommerce checkout fields have been restored on the checkout field by clicking the “Restore default fields” button.
Additionally, if you want to know more about the customization process of the WooCommerce billing and shipping address section, then visit this page.
How to Reduce Checkout Page Abandonment Rate?
When a consumer begins the checkout process but does not complete it, this is checkout page abandonment. It is more worst than the cart page abandonment. Because it happens just before a click from the payment.
There are a few things considered that helps to reduce the checkout page abandonment rate and increase conversion rates. They are:
Provide Simple Account Creation
Forcing your customers to create an account before making a purchase should lead to abandonment. Most of us do this to obtain email subscriptions and other stuff. But, it indirectly affects the user experience and some customers get frustrated when the signup process was more than two steps. So, you must be aware while providing these things.
Provide Easy Modification Options
At the checkout page, the customers may opt to increase or decrease the quantity of a product or to change the color of the product or something. So, always provide easy modification options on the page to access flawlessly. This brings up a good user experience and thus reduces the abandonment rate.
Offer Different Payment Options
Not providing various payment methods are also a factor for abandoning checkout. So, your store must provide some most commonly used payment options on your checkout to feel convenient for your customers.
Reduce Additional Shipping Charges
Once a customer feels satisfied with your product’s price, then they surely decide to make the purchase. But, when they see some extra charges displayed in the name of shipping on the checkout page, the possibility of that purchase is comparatively low. So, you should be clear about the total cost and mostly avoid shipping charges to attract more customers.
In this article, I have provided the stuff that helps you to customize your WooCommerce checkout page easily and also based on your business needs. Your optimized checkout page will satisfy many customers by providing relevant field types and easy access. Also, your customers will purchase without any hesitation. If I missed anything, feel free to mention that in the comment section.