optimization of conversion rates in woocommerce

How to Optimize & Improve Conversion Rates in WooCommerce?

For any WooCommerce website owner, customizing the conversion rate is the scariest one, but it is the most important factor for generating income. It is not as easy as you think. But, if we increase our conversion rate, then it will pay us to an unimaginable extent.

I would like to tell you the secret of easily optimizing the conversion rate and also the tactics that help you to lower the shopping cart abandonment rate. Let us see all of them in detail.

How Does Cart Abandonment Affect Businesses?

Most of the surveys tell us that, the shopping cart abandonment rate is nearly 70%. It was directly affected the conversion rate. Shopping cart abandonment is nothing but, a customer adds a product to their cart and exits the site without making the purchase.

A customer visits your site and likes to buy a product. There are so many factors like improper clickable buttons, mandatory sign-up options, and some others that lead to a decrease in the customers’ trust in that site. That will automatically minimize the sales. We must cut down all the negative factors to improve the conversion rate.

Why Do Customers Abandon Carts? How To Increase Abandoned Cart Recovery?

There are reasons that customers abandon shopping carts. They are:

Omit the compulsory sign-up

Some sites put a mandatory sign-up method before the customer makes any purchase. Most customers feel enough to buy a product on your site. Very few of them are like to create an account and become long-term customers. So, you must neglect the required registration form on your site to make the customers feel free while selecting the products.

Also, there is an option that you could put that form after the checkout process. That will not affect the conversion rate for most sites.

omitting the compulsory sign up to improve conversion rates

Shipping cost issues

Once the customers are satisfied with the features and pricing of the product, they’ll proceed to the checkout process. But, if they find a high shipping cost for a product that is not ready for shipping within a few days, they will cancel the order or leave the site without a purchase. Therefore, they find another site that provides better cost or free shipping options.

So, you must consider the shipping cost prices.

shipping cost issues

Make it simple to fill out your forms

A complicated or long checkout process leads to the cart abandoning. You should design the forms easier to fill out. With the best WooCommerce checkout field editor plugin, you can create a dynamic and suitable checkout form for your product’s site. There are various(17+) custom field types, also you can add, edit, and rearrange the fields based on your need.

Also, asking the credit card details early will make a frustrating feeling for the customers. So, make sure that you have to acquire credit card details at the last stage of the purchase. Also, provide the Paypal option as an alternative.

fill the forms simply to improve conversion rates

Competitors provide better prices

Nowadays, customers search for products on different sites and compare them. They select products based on their needs and budget. If your site provides a well-featured product at a low price(compared to your competitors), then the customers bought that on your site. Sure, they would never think of moving to any other sites.

competitors providing better prices to improve conversion rates

Provide the best experience

While customers visit your page, they can buy the product instantly by moving to the checkout page. Also, they could add the product to the cart and continue their shopping. Display a message at the top that contains their recently added products in the cart. This feature helps to upsell by suggesting related products for the customers.

providing the best experience for customers

Make your website responsive

This factor is not much important, but it also helps to serve a good user experience. By providing a responsive UI & design, you can capture the customers within your site for some more time and make them buy anything on your site. It helps to improve the conversion rate and checkout rate of the site. Also, indirectly helps to decrease the abandoned cart rate. For a list of the best responsive WooCommerce themes, you can check the wpdoze.com article.

make your website responsive

Protect Your WooCommerce Digital Products

Digital piracy turns out to be one of the most common reasons leading to low conversion rates and cart abandonment. Why do people have to pay for your ebooks, courses, or photographs if they can randomly find these items on search engines? Your existing customers may also share these product links with others via social groups or emails.

You should protect your downloadable products from unauthorized access and prevent customers from downloading your files unlimitedly. PDA Gold proves perfect assistance in this case. The plugin helps secure your files, at the same time, creates private custom download links for individual customers to download them. You’re able to set the download links to automatically expire after specific dates or clicks to stop customers from sharing your files.

Retargeting Customer Retention

The survey tells us that, the average customer conversion rate is 3% for eCommerce sites. That means, for every 100 customers who visit a site, only 3 of them make a purchase. The remaining 97(bounced back without buying anything) are your targets now. You could imagine one thing that, we can sell the products to these people is far simpler than targeting new customers.

Do you want to know more about retention? Let’s take a look.

Conclusion: What is a good sales conversion rate?

A fair conversion rate is between 2% and 5%. The best thing is that even a 0.5 percent increase may make a significant difference. Must provide excellent online customer support to earn the trust of your customers. And, deliver the above-said factors in the right method. After that, your site will attain a high conversion rate.


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